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Explore the transformative impact of the metaverse on the automotive industry, from virtual showrooms and design to manufacturing, marketing, and the future of driving.
自動車業界の未来は、単に電気自動車への移行だけにとどまりません。持続可能性、コネクティビティ、自動運転といった主要なトレンドに加え、カスタマイズ、パーソナライゼーション、そしてサービスとしてのモビリティ（MaaS）という新たな波が押し寄せています。顧客体験を中心に据え、個々のニーズに応えるモビリティサービスの進化を探求します。
The automotive industry is undergoing a significant transformation with the integration of Extended Reality (XR) technologies. This article explores the multifaceted impact of XR, encompassing Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), on various aspects of the automotive sector, from design and manufacturing to sales and the overall customer experience.