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Explore the transformative impact of the metaverse on the automotive industry, from virtual showrooms and design to manufacturing, marketing, and the future of driving.
The automotive industry is undergoing a significant transformation with the integration of Extended Reality (XR) technologies. This article explores the multifaceted impact of XR, encompassing Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), on various aspects of the automotive sector, from design and manufacturing to sales and the overall customer experience.
Explore the evolving landscape of in-car entertainment with the rise of AI. Will personalized AI assistants, interactive virtual environments, or augmented reality shape the future? Discuss the role of traditional media like music and podcasts in this transformation.