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The automotive industry is undergoing a significant transformation with the integration of Extended Reality (XR) technologies. This article explores the multifaceted impact of XR, encompassing Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), on various aspects of the automotive sector, from design and manufacturing to sales and the overall customer experience.
The automotive industry is undergoing a significant transformation with the integration of Virtual Reality (VR) and Augmented Reality (AR) technologies. This article explores the profound impact of VR/AR on various aspects of the automotive sector, from design and manufacturing to sales and the overall customer experience. It also delves into the future potential of these immersive technologies and how they are poised to reshape the automotive landscape.